If you have your own business and you have not established a Facebook page dedicated to it you need to get rocking on that. Facebook can provide your business with numerous ways of networking and gaining new clients. It can do great things for your business and your online presence. Don’t take my word for it, the numbers prove my point, “People spend over 700 billion minutes per month on Facebook”. 700 billion minutes! That’s quality time that people could be connecting and getting to know who you are and what you can provide them!
It’s All About Connections – The number one way Facebook can provide you with growth is a strong, fresh fan base. You’ll want to make sure you have all of your information locked and loaded when you create your page. Make sure you maintain all of your personal branding across your page! This will help in establishing a solid presence and help to establish who you are in the viewer’s eyes. Facebook does have some limitations in layout, you’ll want to make sure your logo, tagline, colors, and voice are displayed. As you gain connections you also have the ability of increasing your email list – the more connections the more sign ups and traffic. Once you hit that special number of 25 fans, you will get to pick and stake your claim on your vanity name. This will be used to direct people to your fan page. Make sure you pick up something you are going to love for the long haul. It gets a little tricky to change it out down the line when you reach a certain number of fans.
Additional Features – Number two is adding in additional features. Mail Chimp + Constant Contact can both be integrated to your business page which makes it all the more easy for your new connections to sign up for your newsletter. You’ll want to make sure you have a beautifully branded e-mail sign up page that is true to your business. The possibilities of all the add-in applications are endless. You can sync up to all your various online accounts where you feature content – You Tube, Vimeo, Twitter and so much more. This is a sure fire way to ensure that all of the various places you are on the web wind up in your fan page. Talk about fierce integration!
A Warm Welcome – The third way to up your Facebook presence is creating an unique Welcome page. Rather than having your new traffic go straight into the wall postings, they will be directed to this landing page that really showcases what your business is all about. Perhaps try adding in some video content, or feature a call to action. In order to gain someone as a like, they need to have a reason to do so. Showcasing what is unique about your company and making it splashy and unique will encourage people to become intrigued. Definitely make sure it’s all linking back to your site and once again maintain your branding – can’t stress this congruity enough. You’ll want to change this “welcome page” to be the landing page your newbies see. If you feature that special call to action, like a free 1:1 session or a e-workbook it builds excitement for the viewer. People love freebies. There is no excuse when it comes to this – you don’t even need a coding background, try using this free tool to build one – Pagemodo.
Fresh Content – The fourth way to up your presence is content, content, content! Just like a blog you need to always be posting new articles, videos, special offers round the clock. We all know how many people can waste hours in a day on social networking sites. So in order to keep your fans interested you have to give them something insightful to read or watch. I recommend at least 4 posts that are fresh every day. Make sure you are active in your interaction too. If someone “likes” a post or comments hit them back. Share the love and build a friendly rapport with your fans. You are building your biz and establishing relationships with possible or current clients. Let them feel the love!
Spread the Love – My fifth and final tip for growing your Facebook page is supporting your favorite pages by adding them to your businesses “like” bank. You want love then show some love. Establish your relationships with other businesses by being supportive of their businesses. You never know where a co-sponsorship could come into play. If you write a post that is featuring another business, person, or product make sure they get tagged in that post. You just up your presence and overall views by placing your business on another person’s page.
About the Author
This article was written by one of our awesome guest contributors. We love having new and inspiring voices on our site to help our readers Let Go and Live Big so we hope you enjoyed this guest post!