Anjula Acharia Bath is the face of Desi Hits! an innovative multi-platform media company that is undoubtedly creating a cultural shift in the digital field and pop culture worldwide. Steering the company to global influence, Anjula creates and executes deals with US Major labels such as Universal, Warner and Sony, and South Asian/Bollywood film studios. Anjula’s pioneering efforts have led the company to some of the biggest names in music, Lady Gaga, 50 Cent, Britney Spears, Rihanna, Sonu Niiggam and AR Rahman have all been featured on their web property DesiHits.com.
She is an incredible example of how woman RULE THE WORLD and can do anything we set out mind to. Read below as Anjula answers some of our burning questions and shows us even more evidence for why Anjula Acharia Bath is our Woman To Watch!
Nitika Chopra: What’s your favorite part about owning your own business?
Anjula Acharia Bath: That I am able to do something that no one else has ever done and I can change the rules!
NC: Many of our readers are entrepreneurs, can you share some advice on how to take a small business and grow it in to an empire like you’ve done?
AAB: Network Network network and become an evangelist in your space, inspire people with your ideas and dreams in a way that is relevant to them growing their business.
NC: At Bella Life we are all about adding COLOR to your world, doing what makes you happy and makes you feel vibrantly fulfilled daily. How do you add COLOR to your world Anjula?
AAB: I spent much of my childhood feeling like an invisible minority and felt like the bands/artists I admired knew nothing about me or my culture when I knew everything about them, I didn’t even feel like they knew where India was! Now I am bringing the life of Bollywood and the color and extravagance of that world to some of the biggest celebrities in the world…. That’s defiantly adding color to the world.
NC: As the founder of Desi Hits, what is it like being a woman on top of such a large company? Is it challenging? If so, how?
AAB: I don’t “worry” about being a woman and don’t find the fact that I am a female CEO to be challenging– I simply enjoy being a woman in business, I think women often have incredible communication skills. I meet a lot of women in business who ask me how “I cope” – there is no coping about it…. It maybe a man’s world…. but let’s really face it women run the show. I have 2 founders who are men who respect me enough to put me as the CEO, but in all honesty we are all the CEO’s in our own ways, when you are founders of a company building to a common goal the person with the right skills will lead at the appropriate time. I think I would find it more challenging as a man in business, harder to stand out!!
NC: Coming from an Indian background (which I can relate to!) was your family ever concerned with your business endeavors and being in the music industry? If so, how did you handle that?
AAB: No, my parents are hugely supportive and have always encouraged me to live my dreams and challenge the norms. They know much of what we do is risky but, it never worried them, they believe in me. My older sister was also always very encouraging and wanted me to pursue a career in the arts.
NC: What are three things you can’t live without?
AAB: My family & friends, my dog Isabella, music!
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About the Author
This post was brought to you by Nitika Chopra who is the passionate, colorful and inspirational voice behind www.YourBellaLife.com. As the Founding Editor-In-Chief of Bella Life, she is committed to guiding you through your journey towards healing whatever blocks you from true happiness, which is palpable with every article or video she creates. Have a question about this post or your own healing journey? Nitika would love to hear from you in the comments below! To learn more about Nitika Chopra or to connect with her further, visit her Bella Life profile here.